Brothers Thom and James Elliot ditched their jobs in 2012 to go on a life-changing pilgrimage to Naples, the home of pizza, to learn how it’s done from the source. Back in the UK, they set up a market stall in Soho selling pizza from the back of their trusty Ape van. Pizza Pilgrims now run 20 pizzerias (and counting) across the UK serving award winning Neapolitan pizza to thousands of people ever day.